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In the dynamic world of digital business strategy and software development, Lemon is at the forefront and constantly exploring the unknown areas of the future. I recently had the privilege of attending the Dubai Future Forum in 2023, an event that piqued my curiosity about the many futures that await us. Today, let's delve into the exciting world of Futures & Foresight and discover how Lemon is not only keeping pace, but also setting the bar for what lies ahead.
Future-oriented thinking: beyond strategy, embrace future planning
Traditionally, strategy is made by drawing on experience and history. However, relying solely on the past can lead to underestimating the power of change. The Dubai Future Forum served as a vivid reminder that the unexpected, like the COVID lockdowns, can change the course of history.Enter "Future-back Thinking," a paradigm shift that goes beyond conventional strategy. Instead of fixating on a predetermined future, Lemon embraces future planning-a discipline that foresees multiple possible futures and prepares the organization for whatever may come.
Future & foresight in action: the Polak game
A powerful tool in Lemon's arsenal is the Polak Game, a collaborative exercise that stimulates creativity to imagine the thriving state of the business in 2035. In small groups, participants go on a journey to explore factors that contribute to success, ranging from technological advances and critical decisions to market trends and internal strengths. This game encourages a mindset of adaptability and forward thinking and encourages teams to not only think about a positive future, but also prepare for the challenges that may lie ahead.
Scenario planning: anticipating and adapting to change
In the field of foresight, Lemon uses scenario planning as a proactive approach. It involves identifying different future scenarios and strategizing how the organization will respond if one of these scenarios becomes a reality. Take the example of McDonald's considering a future in which "fast food" faces regulations similar to the tobacco industry. Lemon encourages similar foresight in its approach - anticipating potential challenges, whether in the digital landscape, market regulation or technological shifts.
Next steps: creating impactful futures
At every step into the future, Lemon emphasizes the importance of taking action. Reading books, following futures studies, organizing futures conferences and developing innovative services under the umbrella of digital transformation are just a few examples of the proactive steps Lemon takes. In the world of Futures & Foresight, Lemon is not just a spectator, but a catalyst for change, shaping the digital landscape and ensuring that businesses thrive in the face of uncertainty.
Conclusion: a future of infinite possibilities
As we navigate the ever-changing landscape of digital business and software development, Lemon aspires to be a beacon of innovation and foresight. The various futures we envision are not merely speculative; they are blueprints for action, guiding Lemon toward a future where impact is not just a goal, but a reality. Together, let's rise to the challenge of shaping tomorrow's story - future by future.
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