Fan Engagement in the Spotlights: Our contribution to the F1 Saudi Arabia Grand Prix

Tight Deadline and Collaboration

With race days scheduled from Thursday, March 7, 2024 through Saturday, March 9, 2024, we had only a little over a month to develop everything. This required tight planning and effective collaboration. Our front-end was built in Next.js(https://nextjs.org/) and the back-end in Booster(https://www.boosterframework.com/). These powerful frameworks allowed us to work quickly and efficiently to deliver the desired functionality.

A special thanks goes to our colleague Hendrik, who was already in Saudi Arabia a week before the start of the race. Hendrik made sure that everything went smoothly on location. Furthermore, we would also like to thank Wout Fierens and Sam Maas from Culture Kids for the fantastic cooperation!

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The Project: From Concept to Reality

Social Media Wall

One of the most dynamic screens we developed was the "Social Media Wall." This wall automatically collected and displayed the most important social media posts related to the race. Whether it was tweets or Instagram photos, the most relevant and popular posts were displayed on both the LED screens next to the grandstands and in the F1 SAGP app. This created a sense of community and kept fans up-to-date with what was happening around the race.

Grand Stand Battle Page

Another highlight of our work was the development of the "Grand Stand Battle" page. This page made it possible to display fans' cheers in real-time via a decibel meter, similar to a cheer-o-meter. It was great to see the energy of the audience translated directly into visual feedback on the screens, greatly enhancing fan interaction and engagement.

Poll Screen Integration

We also developed an interactive poll screen that was fully integrated into the F1 SAGP app. Using Retool(https://retool.com/), the organization could easily formulate questions that automatically appeared in the F1 SAGP app. Users could vote and the results were displayed live on the LED screens next to the grandstands. These polls provided an interactive dimension, where fans could share their opinions and instantly see their impact.

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Conclusion

It was an incredible experience to be part of the F1 Saudi Arabia Grand Prix 2024 team and are grateful for the opportunity to work together on such a prestigious event. We look forward to continuing to use our expertise on similar projects in the future.

Do you have any questions or are you interested in our services? Please feel free to contact us. We will be happy to help you!