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Les Jumelles

Customer

Les Jumelles

Focus

Rebranding, Visual identity, UX / UI, Mobile application

Categories

Branding, Mobile application

Les Jumelles' or 'The Twin Sisters' sell unique women's clothing of exceptional quality to achieve that refined look. They do this through their online webshop or through a pop-up store. Lemon delivered a strong rebranding that fits the kind of message Les Jumelles wants to send out into the world.

Challenge

To boost sales and expand the online area, they were looking for an additional mobile application. The idea was that within the application, the customer could find the experience that Les Jumelles wants to give. Purchases should be made easily and quickly.

Solution

To convey the refined feeling to the user, we have given the current logo a new look. The goal? A stylish logo that is yet simple in feel and, above all, matches the refined look that Les Jumelles wants to bring to the market. The iconic logo represents the word 'Les Jumelles', translated into Dutch, 'The Twin Sisters'. We incorporated this visually by using the Roman numeral 2 as the end of the letters 'L' and 'J'. It strengthens the logo and gives dynamism to the whole logo. We applied the same simplicity within the application. This comes down to the ease of use to easily and quickly purchase clothing through their mobile application. The mobile application offers support to the webshop from which they departed. Together with the new branding, this forms a new whole to boost sales.

Some colleagues who have worked on this project:

Elise Huygen
UX/UI Designer
Joren Speltincx
Design Director
Frederic Hermans
UX/UI Designer
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Let us talk

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